What is Apple?

Table of Contents

 

1. What is Apple?

Apple Inc. is a multinational technology company headquartered in Cupertino, California. It designs, manufactures, and markets consumer electronics, computer software, and online services. Some of its most popular products include the iPhone, iPad, Mac computers, Apple Watch, and Apple TV. Apple’s software includes the macOS, iOS, iPadOS, and watchOS operating systems, the iTunes media player, the Safari web browser, the Shazam music identifier, and the iLife and iWork creativity and productivity suites. Apple also offers services such as Apple Music, the iTunes Store, and the App Store. Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976 to develop and sell Wozniak’s Apple I personal computer, and it was incorporated as Apple Computer, Inc., in 1977.

 

2. Apple's Key products and services

Apple Inc. offers a wide range of products and services. Here are some of Apple’s key products and services:

Hardware Products:

1. Macintosh: Personal computers designed and manufactured by Apple.
2. iPod: Portable media players manufactured by Apple.
3. iPhone: Smartphones designed and manufactured by Apple.
4. iPad: Tablet computers designed and manufactured by Apple.
5. Apple Watch: Smartwatches designed and manufactured by Apple.
6. Apple TV: A micro-console designed and manufactured by Apple.
7. HomePod: Smart Speakers designed and manufactured by Apple.

Software Products:

1. macOS: Graphical operating systems developed and marketed by Apple.
2. iOS: Mobile operating system created and developed by Apple.
3. watchOS: Mobile operating system created and developed by Apple for Apple smartwatches.
4. tvOS: Operating system created and designed for Apple TV.
5. iLife: Software suite for macOS and iOS developed by Apple.
6. iWork: Office suite of applications created by Apple for its macOS and iOS operating systems.
7. Final Cut Pro: Video editing software programs.
8. Logic Pro: Digital audio workstation and MIDI sequencer software application for the macOS.
9. Garageband: Digital audio workstations for macOS and iOS, which let users create music or podcasts.

Services:

1. Apple Music: A music and video streaming service developed by Apple.
2. Apple Arcade: A video game subscription service.
3. Apple Fitness+: A fitness service that integrates with Apple Watch.
4. Apple News+: A subscription news service that gives access to hundreds of magazines and leading newspapers.
5. Apple Podcasts: A platform that offers millions of shows, from the biggest names to the best independents.
6. Apple Books: A platform to read, listen, and discover books.
7. Apple Pay: A mobile payment and digital wallet service.
8. Apple Store: A chain of retail stores owned and operated by Apple.
9. iTunes Store: An online digital media store.
10. App Store (iOS): A digital distribution platform for apps on iOS.
11. Mac App Store: A digital distribution platform for macOS apps.
12. iCloud: A cloud storage and cloud computing service.

 

3. Apple's Competitors

Apple Inc. operates in various technology markets, so it has numerous competitors. Here are some of the main competitors of Apple:

1. Samsung Electronics: Samsung is a major competitor in several markets, particularly in the smartphone and TV sectors.
2. Microsoft: Microsoft competes with Apple in the desktop, laptop, and tablet computer market.
3. Dell Technologies: Dell is a major competitor in the computer market.
4. Lenovo: Lenovo competes with Apple in many different product lines, including personal computers and mobile phones.
5. HP: HP competes with Apple in the computer market.
6. Sony: Sony competes with Apple in several areas, including the smartphone market.
7. Asus: Asus is a multinational computer hardware and consumer electronics company that provides a wide range of products.
8. Xiaomi: Xiaomi is a Chinese electronics company that makes smartphones, mobile apps, laptops, home appliances, and other consumer electronics.
9. Huawei: Huawei is a leading global provider of information and communications technology (ICT) infrastructure and smart devices.
10. Oppo: Oppo is a Chinese consumer electronics and mobile communications company known for its smartphones, Blu-ray players, and other electronic devices.
11. Alphabet (Google): Google competes with Apple in the mobile operating system market with Android, and in the online services market.
12. NVIDIA: NVIDIA competes with Apple in the area of graphics processing units (GPUs) and artificial intelligence (AI) solutions.

These companies are all part of the “computer and technology” sector and contribute significantly to the semiconductors and computer hardware industries.

 

4. History of Apple

Apple Inc., originally named Apple Computer, Inc., is a multinational corporation that creates and markets consumer electronics and attendant computer software, and is a digital distributor of media content. Here is a brief timeline of Apple’s history:

• 1971–1985: Founders Steve Jobs, Steve Wozniak, and Ronald Wayne created Apple Computer Co. on April 1, 1976, to market Wozniak’s Apple I desktop computer. Jobs and Wozniak incorporated the company on January 3, 1977, in Cupertino, California.
• 1985-1997: Apple faced rocky sales and low market share during the 1990s. Jobs, who had been ousted from the company in 1985, returned to Apple in 1997 after his company NeXT was bought by Apple.
• 1998-Present: Jobs subsequently instilled a new corporate philosophy of recognizable products and simple design, starting with the original iMac in 1998. With the introduction of the successful iPod music player in 2001 and iTunes Music Store in 2003, Apple established itself as a leader in the consumer electronics and media sales industries, leading it to drop “Computer” from the company’s name in 2007.

As of June 30, 2015, Apple was the largest publicly traded corporation in the world by market capitalization, with an estimated value of US$1 trillion as of August 2, 2018. Apple’s worldwide annual revenue in 2010 totaled US$65 billion, growing to US$127.8 billion in 2011 and $156 billion in 2012.

 

5. The CEO of Apple

The CEO of Apple is Tim Cook. He became the chief executive officer of Apple Inc. in 2011. Cook had previously served as the company’s chief operating officer under its co-founder Steve Jobs. He joined Apple in March 1998 as a senior vice president for worldwide operations, and then served as the executive vice president for worldwide sales and operations. He was appointed chief executive on August 24, 2011, after Jobs, who was ill and died that October, resigned. During his tenure as the chief executive, he has advocated for the political reformation of international and domestic surveillance, cybersecurity, American manufacturing, and environmental preservation. Since 2011 when he took over Apple, to 2020, Cook doubled the company’s revenue and profit, and the company’s market value increased from $348 billion to $1.9 trillion.

 

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