Coca-Cola, often referred to as Coke, is a caffeinated and carbonated soft drink produced by The Coca-Cola Company1. It is the highest-grossing cola brand1.
The Coca-Cola Company aims to refresh the world and make a difference. Their growth strategy is grounded in their core values and commitment to social and environmental responsibility2. They have set sustainability goals and initiatives that are core to their growth strategy2.
They offer beverage choices for all occasions, tastes, and lifestyles, and have several brands under their umbrella2. Some of their major steps include supporting a circular economy for plastic packaging and accelerating action on water during the UN 2023 Water Conference2.
They also have a purpose-driven history and have remained true to their purpose for 137 years2. Their strategy is centered around people—their consumers and employees—and driving sustainable solutions that build resilience into their business to respond to current and future challenges, while creating positive change for the planet2.
Coca-Cola: Products
Coca-Cola offers a wide range of products and brands. Some of the most popular ones include the trademark Coca-Cola, Sprite, Fanta, and Dr Pepper1. They also offer Sports, Juice & Dairy Drinks, Alcohol Ready-to-Drink Beverages, and more2. You can view nutrition and ingredient information, order online for delivery, or find these products in a store near you3. They are also working on creating a bottle prototype made from 100% plant-based sources2. For a full list of all beverages from the Coca-Cola company, you may want to visit their official website231.
Coca-Cola: History
Coca-Cola was born at a soda fountain in downtown Atlanta, Georgia, in 18861. It was created by Dr. John Pemberton, who brought his perfected syrup to Jacobs’ Pharmacy where the first glass of Coca-Cola was poured1. In its first year, Coca-Cola served about nine drinks per day1.
The drink was originally touted as a tonic for most common ailments, with its formula based on cocaine from the coca leaf and caffeine-rich extracts of the kola nut2. The cocaine was removed from Coca-Cola’s formula around 19032.
By 1891, another Atlanta pharmacist, Asa Griggs Candler, had secured complete ownership of the business (for a total cash outlay of $2,300 and the exchange of some proprietary rights), and he incorporated the Coca-Cola Company the following year2. Under Candler’s leadership, sales rose from about 9,000 gallons of syrup in 1890 to 370,877 gallons in 19002.
Coca-Cola has been a catalyst for social interaction and inspired innovation since its inception1. It has a rich history of sustainability efforts, iconic bottle design, and famous commercials1. Today, Coca-Cola is the largest beverage manufacturer and distributor in the world, one of the largest corporations in the United States, and one of the most successful brands in marketing history2.
Coca-Cola: Competitors
Coca-Cola, the world’s biggest non-alcoholic beverage company, has several competitors in the market. Here are some of them:
- PepsiCo: Known for its soft drinks, snack foods, and other beverages1.
- Nestlé
- Keurig Dr. Pepper
- RedBull
- Danone
- Unilever
- Britvic
- Jacobs Douwe Egberts
- Suntory
- Monster Beverage Corporation
- Tetra Pak
- Soylent2
These companies compete with Coca-Cola in various segments of the non-alcoholic beverages industry21. Please note that the competition can be both direct and indirect1.
Coca-Cola: CEO
The current CEO of The Coca-Cola Company is James Quincey1. He first joined the company in 1996 and has held a number of leadership roles around the world1. He became CEO in 2017 and Chairman of the Board in 20191. Quincey is leading Coca-Cola in its continuing evolution as a total beverage company1. Prior to becoming CEO, Quincey served as President and Chief Operating Officer of the company from 2015 to 20171.
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